My Menu allows for image, video and animations.
Selecting the right campaign type for your menu is an important decision. Always aim for balance: avoid overwhelming customers with excessive media while effectively conveying essential information to influence their actions in line with your campaign's objectives.
By striking the right balance between Image Campaigns, Video Campaigns, and GIF Banners, you can create a visually compelling and engaging digital menu experience that captures customers' attention and drives sales for your restaurant.
Experiment with different content types, timing strategies, and messaging approaches to find the optimal mix for your menu marketing efforts.
Image Campaigns
A picture is worth a thousand words, and Image Campaigns allow restaurants to tell their culinary story visually.
Showcase mouthwatering dishes, chef specials, and signature cocktails with high-quality images that entice customers to order. With the ability to customize images based on time-sensitive promotions or seasonal offerings, Image Campaigns are a versatile tool for menu marketing and less intrusive than videos.
Video Campaigns
This is where dynamic visuals come to life. Share behind-the-scenes glimpses of your kitchen, highlight the preparation process of signature dishes, or showcase the ambiance of your restaurant. Engage customers with immersive video content that leaves a lasting impression and drives excitement about your menu offerings.
GIF Banners
GIF Banners add a playful element to your digital menu. These short, looping animations grab attention and create a sense of movement, drawing customers' eyes to featured items or promotions. Whether it's a sizzling steak, a bubbling cocktail, or a spinning dessert, GIF Banners inject energy and excitement into your menu presentation.
IMAGE CAMPAIGN, VIDEO CAMPAIGN and GIF BANNERS
Mastering the balance of the three types of media will be key.
If you want to read My Menu's advice on how to effectively mix and match these campaign types to create a dynamic and engaging menu experience, click here to learn more.